The Meal Kit Delivery Services Market
A meal kit is a subscription service that sends food ingredients and recipes to customers’ homes for them to prepare their own fresh meals according to the instructions. Services that send these kits are called meal delivery services. For on-the-go consumers – working parents and busy singles – with limited time at the end of the day, meal kits offer a reasonable and healthy alternative to take-out options and full home-cooked dinners. Delivered directly to households or bought at local grocery stores in prepacked portions, meal kits include pre-measured ingredients and easy-to-follow instructions, allowing customers to skip complicated and time-consuming meal preparation and to take a shorter, easier route to get their meals.
Meal Kit Stats
In the United States, the meal kit trend is booming. It is estimated that one in four adults has purchased a meal kit for delivery to a home or made an in-store purchase at least once in the last year, and 70% of those consumers continue to buy them after making their first purchase. With 60% of Americans opting for healthier diets to try to prevent sickness and disease, many consumers buy meal kits, which include fresh foods and easy-to-follow recipes, because they offer healthier and more nutritious options.