Follow These Steps to Increase Your Customer Retention Rate

Maintain Customer Loyalty by Paying Careful Attention to Details

How to Keep Loyal Customers

When you first opened your restaurant, your goal was to attract new customers – to get them through the door and have them try your food. But now that you’ve established a successful business, your goal should be to maintain your customer base or, conversely, to prevent customer interest from waning. Attracting new customers is important, but keeping loyal customers may be the most important goal of all.

Return Business is Vital

Return business is the meat and potatoes of the restaurant industry. Return customers provide your business with a regular income and they can be your best marketing tool. The results of a survey, conducted among a large number of fast-food restaurants, indicated that customer satisfaction drives higher returns than food or price. The chances that a customer will return increases from 20 percent, to more than 80 percent, when he or she leaves a restaurant satisfied and happy. In addition, a satisfied customer is more likely to recommend your restaurant to friends and relatives.

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Restaurant Tech Can Boost Your Restaurant Business

Using Restaurant Technology to Highlight Your Business

Restaurant Tech: A Must in Today’s World

Although you may have started your restaurant business in the days of paper menus, paper flyers, and newspaper ads, times have changed. Technology in the restaurant industry is rapidly becoming the new normal, and you could be missing out on many benefits if tech tools aren’t yet on your restaurant’s menu. According to Toast, 79 percent of restaurant-goers say that “restaurant technology improves their experience.” In addition, restaurant operators say using technology – for back-office purposes and for relating to the public – improves productivity, increases sales, and provides a competitive edge.

What is Restaurant Technology?

In today’s digital world, restaurants cannot afford to keep their service, accounting systems, and customer interface back in the last century. Back-office operations – the part of the business that customers generally don’t see, such as bookkeeping, staffing, and food-ordering – has left the pen and paper behind, allowing technology to take over. Streamlining operations through automation and by electronically connecting all facets of the back office has saved restaurants untold amounts of money, despite the initial investment.

Similarly, restaurants can no longer depend on word of mouth and print media to reach their target audience and bring in business. In the age of smartphones and tablets, any restaurant that doesn’t take advantage of the latest technology to interface with customers, is simply losing business with every day that passes.

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Learn How to Make the Solo Customer Comfortable in Your Restaurant

Increase Your Restaurant Sales by Welcoming the Solo Diner

Welcoming the Solo Diner

Eating alone is, for many people, an uncomfortable and awkward experience. Today, however, smart restaurateurs, with an eye on trends and demographics, are looking at the solo diner as an ever-increasing source of business.

Single diners – already ill at ease in a new restaurant – are sensitive to a number of things that a restaurant owner may not be aware of. These include factors like staff vocabulary, seating layout, and more. Making your restaurant more solo-friendly can both increase your business and secure your reputation as a forward-thinking, open-minded entrepreneur. With just a few minor changes and additions, your restaurant can make leaps in attracting and welcoming the savvy solo diner.

Solo Stats

According to Fortune, the percentage of Americans living by themselves has doubled since 1960; in addition, the Bureau of Labor Statistics estimates that consumption by U.S. singles contributes close to $2 trillion to the economy annually. In the U.S. restaurant industry, reservations for one are on the rise: the number of solo diners has grown by 62 percent, making them the fastest-growing table party size. Put into financial terms, ignoring the particular needs of solo diners is tantamount to giving the cold shoulder to a big chunk of business. Instead, it’s time to figure out how to throw out the welcome mat.

Learn How to Talk to Solo Customers

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How Sustainability Will Draw Customers to Your Restaurant

How to Incorporate Sustainability in Your Restaurant

Sustainability: The Sign of the Times for Restaurants

In many ways, the traditional restaurant business model is under attack from all sides. Although new restaurants are opening up every day, overall industry revenues have drastically decreased in the last few years. Parallel industries, like supermarkets and fast-food chains, are offering more health-oriented foods, forcing restaurant owners, as well, to explore original ways to attract customers. Health- and budget-conscious consumers are growing more sophisticated about demanding high-quality, fresh ingredients at low prices. In addition, the environment matters, and restaurant owners can no longer ignore the fact that sustainability is at the forefront of everyone’s mind.

Sustainability: Part of a Restaurant’s Concept

Sustainability” is the study of how a natural system remains diverse while producing everything it needs to maintain a balance. The goal of sustainability is to prevent the depletion of natural resources in order to maintain ecological stability. Sustainable food takes into account environmental, health, social, and economic concerns, and it consists of eight inter-related principles:

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Catering a Great Brunch Within Any Budget

Cater a Fabulous Brunch to Impress Your Clients and Their Guests

Catering a Fabulous Brunch – An Impossible Task?

For most of us, brunch – that blissful meal that combines breakfast and lunch – has been around forever; so long, that it’s impossible to imagine a world without this important meal. Everyone loves brunch… except, perhaps, chefs and caterers. While there is a plethora of brunch-appropriate dishes to choose from, the fact is that it’s not so simple to get this meal together on a Sunday morning, in time to lay out the spread of your client’s dreams by 11:00 (start later than that and it’s lunch), and have it continue for four or five hours – until mid-afternoon. For a caterer, the very thing that people love about brunch – its flexibility and lack of structure – is what makes it hard. The challenge is finding the right combination of breakfast foods and lunch foods (and miscellaneous intriguing additional dishes) and always keeping it interesting. A daunting task, perhaps, but by no means impossible.

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Six Tips for Updating Your Restaurant Menu This Fall

Ensure that your fall menu is seasonably pleasing to diners.Not only do seasonal foods have tremendous benefits for both people and the planet, but they’re also increasingly in vogue, due in no small part to the inspiration of the White House Kitchen Garden.

In fact, consumers are showing a strong preference for all things seasonal, with CNN Money recently declaring, “Seasonal is the new local.”

As your restaurant prepares to make the shift from summer to autumn, let’s take a closer look at why seasonal matters, along with six tips aimed at helping ensure that your fall menu is seasonably pleasing to diners. (…Read More…)

Six Tips for Picking the Perfect Restaurant Seating

Restaurant seating is one of the first things your diners will notice and it can make or break their dining experience. What keeps diners coming back to your restaurant? Here’s a hint: it’s not just the food. In fact, a variety of factors impact whether your restaurant is appealing or off-putting.

And while seating may be one of the last things you think about when it comes to restaurant planning, it’s not only one of the first things diners notice, but can make or break their dining experiences. (…Read More…)