Restaurant Tech Can Boost Your Restaurant Business

Using Restaurant Technology to Highlight Your Business

Restaurant Tech: A Must in Today’s World

Although you may have started your restaurant business in the days of paper menus, paper flyers, and newspaper ads, times have changed. Technology in the restaurant industry is rapidly becoming the new normal, and you could be missing out on many benefits if tech tools aren’t yet on your restaurant’s menu. According to Toast, 79 percent of restaurant-goers say that “restaurant technology improves their experience.” In addition, restaurant operators say using technology – for back-office purposes and for relating to the public – improves productivity, increases sales, and provides a competitive edge.

What is Restaurant Technology?

In today’s digital world, restaurants cannot afford to keep their service, accounting systems, and customer interface back in the last century. Back-office operations – the part of the business that customers generally don’t see, such as bookkeeping, staffing, and food-ordering – has left the pen and paper behind, allowing technology to take over. Streamlining operations through automation and by electronically connecting all facets of the back office has saved restaurants untold amounts of money, despite the initial investment.

Similarly, restaurants can no longer depend on word of mouth and print media to reach their target audience and bring in business. In the age of smartphones and tablets, any restaurant that doesn’t take advantage of the latest technology to interface with customers, is simply losing business with every day that passes.

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Learn How to Make the Solo Customer Comfortable in Your Restaurant

Increase Your Restaurant Sales by Welcoming the Solo Diner

Welcoming the Solo Diner

Eating alone is, for many people, an uncomfortable and awkward experience. Today, however, smart restaurateurs, with an eye on trends and demographics, are looking at the solo diner as an ever-increasing source of business.

Single diners – already ill at ease in a new restaurant – are sensitive to a number of things that a restaurant owner may not be aware of. These include factors like staff vocabulary, seating layout, and more. Making your restaurant more solo-friendly can both increase your business and secure your reputation as a forward-thinking, open-minded entrepreneur. With just a few minor changes and additions, your restaurant can make leaps in attracting and welcoming the savvy solo diner.

Solo Stats

According to Fortune, the percentage of Americans living by themselves has doubled since 1960; in addition, the Bureau of Labor Statistics estimates that consumption by U.S. singles contributes close to $2 trillion to the economy annually. In the U.S. restaurant industry, reservations for one are on the rise: the number of solo diners has grown by 62 percent, making them the fastest-growing table party size. Put into financial terms, ignoring the particular needs of solo diners is tantamount to giving the cold shoulder to a big chunk of business. Instead, it’s time to figure out how to throw out the welcome mat.

Learn How to Talk to Solo Customers

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