Restaurant Tech Can Boost Your Restaurant Business

Using Restaurant Technology to Highlight Your Business

Restaurant Tech: A Must in Today’s World

Although you may have started your restaurant business in the days of paper menus, paper flyers, and newspaper ads, times have changed. Technology in the restaurant industry is rapidly becoming the new normal, and you could be missing out on many benefits if tech tools aren’t yet on your restaurant’s menu. According to Toast, 79 percent of restaurant-goers say that “restaurant technology improves their experience.” In addition, restaurant operators say using technology – for back-office purposes and for relating to the public – improves productivity, increases sales, and provides a competitive edge.

What is Restaurant Technology?

In today’s digital world, restaurants cannot afford to keep their service, accounting systems, and customer interface back in the last century. Back-office operations – the part of the business that customers generally don’t see, such as bookkeeping, staffing, and food-ordering – has left the pen and paper behind, allowing technology to take over. Streamlining operations through automation and by electronically connecting all facets of the back office has saved restaurants untold amounts of money, despite the initial investment.

Similarly, restaurants can no longer depend on word of mouth and print media to reach their target audience and bring in business. In the age of smartphones and tablets, any restaurant that doesn’t take advantage of the latest technology to interface with customers, is simply losing business with every day that passes.

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Restaurant Manager Tools: Restaurant Reservation Software

Open Table Online ReservationsOnline Restaurant Reservations

When it comes to 21st century restaurant management, online restaurant reservations are the way to go. The Internet is the first place people look for anything these days – a product, a special deal, or a place to dine out. Of course, it is best to access all the info from one source – one place where people can learn all about your restaurant, menu, and reviews.

To capture potential diners and increase those all-important online restaurant reservations, you need to expand your online presence. You can send out mailings and other marketing gimmicks through your website, but how many people actually pay attention to that stuff? Furthermore, customer testimonials are limited to people who are looking at your site.

You can and should list your restaurant on the usual sites, such as YELP, YAHOO, and MENUPAGES, however they are used primarily for customer reviews. You need to distinguish yourself from your competitors as much as possible. Enter OpenTable.com! (…Read More…)