Catering a Great Brunch Within Any Budget

Cater a Fabulous Brunch to Impress Your Clients and Their Guests

Catering a Fabulous Brunch – An Impossible Task?

For most of us, brunch – that blissful meal that combines breakfast and lunch – has been around forever; so long, that it’s impossible to imagine a world without this important meal. Everyone loves brunch… except, perhaps, chefs and caterers. While there is a plethora of brunch-appropriate dishes to choose from, the fact is that it’s not so simple to get this meal together on a Sunday morning, in time to lay out the spread of your client’s dreams by 11:00 (start later than that and it’s lunch), and have it continue for four or five hours – until mid-afternoon. For a caterer, the very thing that people love about brunch – its flexibility and lack of structure – is what makes it hard. The challenge is finding the right combination of breakfast foods and lunch foods (and miscellaneous intriguing additional dishes) and always keeping it interesting. A daunting task, perhaps, but by no means impossible.

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Great Food Photography is the Key to Advertising Your Restaurant

Using Food Photography to Highlight Your Business

Why Food Photography is Vital for Your Restaurant or Catering Business

In today’s world of social media, restaurants owners and caterers have no choice but to market through the Internet and social media. To stay relevant, you have to put your food on a pedestal for all the world to see. Your menu is your calling card; in a sense, it is who you are. When potential customers hear of your restaurant or business, chances are that the first thing they will want to do is see your menu – so they can start planning and dreaming about the perfect meal or event. But what can make even more of an impact – what can transcend place and language – are photographs. Food photography adds a dimension that words cannot. A picture adds color and depth, and nothing beats photos for conveying everything that is wonderful about your food.

Clichés are clichés because they are generally true and this certainly goes for the saying: “We eat with our eyes.” People love to see what they’ll be eating before they dig in. I can’t tell you how many times I’ve seen a waiter on the way to another table with a luscious-looking  (…Read More…)

Endless Uses for the Zesty Lemons in Summer Recipes

Lemons: The Refreshing Addition to Summer Dishes

Lemons are the Perfect Addition to a Summer Menu

As temperatures rise and the novelty of the summer heat starts to wear off, the search for lighter foods becomes all consuming. Cold soups and salads are summer staples but, for me, if a dish isn’t lemony, it isn’t summery. From lemonade to lemon meringue pie, from lemon-based salad dressing to lemon-flavored Italian ices, the tart, unique, refreshing taste of lemons is synonymous with summer, and a cooking prerequisite for the hot summer months.

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A Beginners Primer to Different Types of Raw Fish

A Raw Fish Primer: From Ceviche and Beyond

Different Types of Raw Fish

Raw fish is all the rage right now, but in order to find a method in the madness we need to set things straight. What we’re talking about is raw or marinated fish dishes, with a variety of names that only the most dedicated foodie will easily differentiate between. Whereas raw fish dishes have been popular for a while on the West Coast, they are now creeping inland due to the never-ending search for new and unusual foods and because of the many plusses of eating raw fish, primarily the unique taste.

Raw Fish Should Come with Precautions

Before you eat raw fish – and certainly before you prepare it on your own – check out the guidelines for whether raw fish is safe to eat set forth by the Academy of Nutrition and Dietetics. Opting for high quality should be the number-one rule. (…Read More…)

Social Media is a Marketing Tool for Your Restaurant

Successfully Market Your Restaurant Using the Internet and Social Media

Establishing an Internet and Social Media Presence to Market Your Restaurant

When it comes to marketing a restaurant or catering business the bottom line is: You can never rest on your laurels. You must always assume that the new kid on the block will usurp your place at the top of the heap, or that your loyal customer base is not a devoted as you think, and that they will desert you in a heartbeat to try out the next best thing. In other words, even if you are at the summit of the industry, you cannot assume that it will all continue – unless you give your business a continuous boost.

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