Why Food Photography is Vital for Your Restaurant or Catering Business
In today’s world of social media, restaurants owners and caterers have no choice but to market through the Internet and social media. To stay relevant, you have to put your food on a pedestal for all the world to see. Your menu is your calling card; in a sense, it is who you are. When potential customers hear of your restaurant or business, chances are that the first thing they will want to do is see your menu – so they can start planning and dreaming about the perfect meal or event. But what can make even more of an impact – what can transcend place and language – are photographs. Food photography adds a dimension that words cannot. A picture adds color and depth, and nothing beats photos for conveying everything that is wonderful about your food.
Clichés are clichés because they are generally true and this certainly goes for the saying: “We eat with our eyes.” People love to see what they’ll be eating before they dig in. I can’t tell you how many times I’ve seen a waiter on the way to another table with a luscious-looking (…Read More…)