Follow These Steps to Increase Your Customer Retention Rate

Maintain Customer Loyalty by Paying Careful Attention to Details

How to Keep Loyal Customers

When you first opened your restaurant, your goal was to attract new customers – to get them through the door and have them try your food. But now that you’ve established a successful business, your goal should be to maintain your customer base or, conversely, to prevent customer interest from waning. Attracting new customers is important, but keeping loyal customers may be the most important goal of all.

Return Business is Vital

Return business is the meat and potatoes of the restaurant industry. Return customers provide your business with a regular income and they can be your best marketing tool. The results of a survey, conducted among a large number of fast-food restaurants, indicated that customer satisfaction drives higher returns than food or price. The chances that a customer will return increases from 20 percent, to more than 80 percent, when he or she leaves a restaurant satisfied and happy. In addition, a satisfied customer is more likely to recommend your restaurant to friends and relatives.

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Restaurant Tech Can Boost Your Restaurant Business

Using Restaurant Technology to Highlight Your Business

Restaurant Tech: A Must in Today’s World

Although you may have started your restaurant business in the days of paper menus, paper flyers, and newspaper ads, times have changed. Technology in the restaurant industry is rapidly becoming the new normal, and you could be missing out on many benefits if tech tools aren’t yet on your restaurant’s menu. According to Toast, 79 percent of restaurant-goers say that “restaurant technology improves their experience.” In addition, restaurant operators say using technology – for back-office purposes and for relating to the public – improves productivity, increases sales, and provides a competitive edge.

What is Restaurant Technology?

In today’s digital world, restaurants cannot afford to keep their service, accounting systems, and customer interface back in the last century. Back-office operations – the part of the business that customers generally don’t see, such as bookkeeping, staffing, and food-ordering – has left the pen and paper behind, allowing technology to take over. Streamlining operations through automation and by electronically connecting all facets of the back office has saved restaurants untold amounts of money, despite the initial investment.

Similarly, restaurants can no longer depend on word of mouth and print media to reach their target audience and bring in business. In the age of smartphones and tablets, any restaurant that doesn’t take advantage of the latest technology to interface with customers, is simply losing business with every day that passes.

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Six Tips for Picking the Perfect Restaurant Seating

Restaurant seating is one of the first things your diners will notice and it can make or break their dining experience. What keeps diners coming back to your restaurant? Here’s a hint: it’s not just the food. In fact, a variety of factors impact whether your restaurant is appealing or off-putting.

And while seating may be one of the last things you think about when it comes to restaurant planning, it’s not only one of the first things diners notice, but can make or break their dining experiences. (…Read More…)

Eight Restaurant Tips for Outdoor Dining Spaces

Outdoor dining spaces can increase restaurants revenueOutdoor dining spaces can increase revenue by as much as 30 percent or more, according to a report from The Chicago Tribune.

It’s no surprise that so many restaurants are investing in exterior eating areas — particularly when you factor in research from the Simons Advisory Group indicating that a $200,000 investment in outdoor seating boosts overall sales by $500,000. (…Read More…)