Welcoming the Solo Diner
Eating alone is, for many people, an uncomfortable and awkward experience. Today, however, smart restaurateurs, with an eye on trends and demographics, are looking at the solo diner as an ever-increasing source of business.
Single diners – already ill at ease in a new restaurant – are sensitive to a number of things that a restaurant owner may not be aware of. These include factors like staff vocabulary, seating layout, and more. Making your restaurant more solo-friendly can both increase your business and secure your reputation as a forward-thinking, open-minded entrepreneur. With just a few minor changes and additions, your restaurant can make leaps in attracting and welcoming the savvy solo diner.
According to Fortune, the percentage of Americans living by themselves has doubled since 1960; in addition, the Bureau of Labor Statistics estimates that consumption by U.S. singles contributes close to $2 trillion to the economy annually. In the U.S. restaurant industry, reservations for one are on the rise: the number of solo diners has grown by 62 percent, making them the fastest-growing table party size. Put into financial terms, ignoring the particular needs of solo diners is tantamount to giving the cold shoulder to a big chunk of business. Instead, it’s time to figure out how to throw out the welcome mat.
Learn How to Talk to Solo Customers